September 30, 2024--Researched by Industrial Info Resources (Sugar Land, Texas)--The global alcoholic beverage market is evolving, owing to changing consumer preferences and the rising demand for non- and low-alcoholic beverages (the third-most rapidly expanding beverage segment in the U.S.). Despite the shifting focus, with Gen-Z drinking about 20% less when compared with Millennials, the demand for traditional alcoholic beverages around the world remains steady. Craft and premium alcoholic beverages, as well as ready-to-drink cocktails, have been witnessing an increase in demand globally.